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Code of Ethics

Best Interest of Clients

We act fairly, honestly and professionally in the best interest of our clients, which is a hallmark of professionalism. We do not place personal gain or advantage before our client's best interest.


Integrity requires honesty and candor in all professional matters. Allowance can be made for legitimate differences of opinion, but integrity cannot co-exist with deceit or subordination of one's principles. 


Objectivity requires intellectual honesty and impartiality. Financial planning professionals should ensure the integrity of their work, manage conflicts and exercise sound professional judgement.


Fairness requires providing clients what they are due, owed or should expect from a professional relationship, and includes honesty and disclosure of material conflicts of interest. 


Professionalism requires behaving with dignity and showing respect and courtesy to clients. Financial planning professionals should also comply with appropriate rules and regulations. 


Competence requires attaining and maintaining an adequate level of abilities, skills and knowledge in the provision of professional services. It also requires financial planning professionals to make a continuing commitment to learning and improvement.


Confidentiality requires client information to be protected and maintained in such a manner that allows access only to those who are authorised. Client's information must not be disclosed inappropriately.


Diligence requires fulfilling professional commitments in a timely and thorough manner, and taking due care in planning, supervising and delivering professional advices.

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