Best Interest of Clients

We act fairly, honestly and professionally in the best interest of our clients, which is a hallmark of professionalism. We do not place personal gain or advantage before our client's best interest.

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Integrity

Integrity requires honesty and candor in all professional matters. Allowance can be made for legitimate differences of opinion, but integrity cannot co-exist with deceit or subordination of one's principles. 

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Objectivity

Objectivity requires intellectual honesty and impartiality. Financial planning professionals should ensure the integrity of their work, manage conflicts and exercise sound professional judgement.

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Fairness

Fairness requires providing clients what they are due, owed or should expect from a professional relationship, and includes honesty and disclosure of material conflicts of interest. 

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Professionalism

Professionalism requires behaving with dignity and showing respect and courtesy to clients. Financial planning professionals should also comply with appropriate rules and regulations. 

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Competence

Competence requires attaining and maintaining an adequate level of abilities, skills and knowledge in the provision of professional services. It also requires financial planning professionals to make a continuing commitment to learning and improvement.

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Confidentiality

Confidentiality requires client information to be protected and maintained in such a manner that allows access only to those who are authorised. Client's information must not be disclosed inappropriately.

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Diligence

Diligence requires fulfilling professional commitments in a timely and thorough manner, and taking due care in planning, supervising and delivering professional advices.

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